SOMETIMES YOU HAVE TO LAUGH.

(You might want to hope this story is about one of your competitors!)

How many cost elements do you include when you are investing for your future?

Often our duplication work is for CDs & DVDs that you need to send to sales prospects, or to established customers with whom you want to sustain your hard-earned reputation.

You never get a second chance to make a first impression, and yet our “price-driven”, “competitive marketplace” culture sometimes induces the craziest of purchase decisions.

Compared to the importance of your brand image, or just your feeling of corporate self-respect, the difference in cost between lousy duplicated media and excellent duplicated media is tiny.

How about this?

A potential customer called us for a price on bulk media. They didn’t like our quote even though we explained that what really matters is quality and reliability. They purchased cheaper elsewhere. Supposedly.

How do we know?

They called us not long after, complaining of a 10% failure rate, asking what could we offer instead.

We sympathised (genuinely, but not for long as you’ll quickly understand) and gave them our best advice and our price. But they complained we were still too expensive! (Remember to include in the cost calculation all the wasted time, disappointed sales prospects and loss of reputation!).

Here at Sabre Duplication & Print is our specialism and during past decades we have found out what costs you money, and what saves you money. We offer you a total, quality solution. Nothing less.

David Tapley

P.S. You always get an optimal duplication solution from Sabre. We’re not here for amusement.

SABRE™ is the UK leader in total service media duplication, selected by high quality companies and agencies for our expertise in providing overall solutions to media duplication needs when quality is crucial.