"A Cautionary Tale"

Dictionary definition of “Wisdom”

The only multi-millionaire I can class as a friend once told me he couldn’t afford to save money; it always cost him too much !

You cannot save a great deal of money on media duplication unless you are shipping millions of them (i.e. spending a great deal of money). The unit price is only a very small part of the package.

We supplied a legal client (where you might hope to find wisdom in abundance if ever you needed them) with 1000 perfectly glass-mastered & screen printed DVDs.

These were all -

• fully compatible with the machines of all their targeted recipients.
• Superbly presented with the highest quality of print finish, reflecting the clients supposed brand values.
• Ready to ship just as they received them, cutting out any avoidable labour time and cost.

We had ensured that they had received something which reflected well upon them. After all, what your prospect receives is at that moment effectively your company. First impressions count.

When the time came for a reprint our client wanted a cheaper price because they said, they had obtained a cheaper quote elsewhere. So they went elsewhere.

What they then got were “burnt” DVD recordables, unprinted. These indeed had a lower price. But were they “cheaper”?

Their entire practice now looked cheap. The first impression they gave was pretty poor. The 'budget' quality recordable media meant that the DVDs did not work with all the players out there. And to get them shipped they had to have five thousand sticky labels printed which someone in the office had to stick on before packing and posting the DVDs out.

Quite probably someone got complimented on their clever purchasing because the invoice came in with a lower price on it!

Having spent years attempting to build a quality reputation they were prepared to blow-it in pursuit of two-pence-ha’penny worth of apparent “saving”.

Here at Sabre we will care at least as much about your reputation as you do.

Call me for comprehensive (and free!) consultation.

David Tapley

M.D.

PS. Here at SABRE we offer you complete solutions. Every time.

SABRE™ is the UK leader in total service media duplication, selected by high quality companies and agencies for our expertise in providing overall solutions to media duplication needs when quality is crucial.